Muscle Charge (Health)

Muscle Charge is Reverse Health's sister product: short, no-equipment workouts for men over 40 who want to build muscle and stay energised at home. I lead its frontend in parallel with Reverse Health.

The two products share DNA, and I made that an advantage: the dynamic quiz-funnel engine and A/B testing framework I built for Reverse Health were carried over and adapted for a male audience, so Muscle Charge launched with acquisition machinery that would normally take months to build.

The app itself is mobile-first and deliberately lightweight — dynamic workout components, progress tracking, and gamified elements that keep users coming back, with analytics wired in so retention data shapes every product iteration.