Full Stack Web App
+ AI Developer.
Experience
A timeline of my professional journey.
Sr. Software Engineer • Codup (ReverseTech)
Jun, 2023 — Present • Remote- Reverse Health — Lead the frontend: drove a full platform revamp and cut load times by 50% through refactoring, lazy loading, and efficient state management, with Core Web Vitals to match.
- Reverse Health — Built the dynamic quiz-funnel engine (yoga, wall pilates, keto, and more) that powers customer acquisition, plus the A/B testing framework used to optimise it.
- Reverse Health — Implemented RAG-based AI modules with LangChain, grounding AI features in the platform's own content.
- Muscle Charge — Lead the frontend of the men's sister product: mobile-first architecture, dynamic workout components, progress tracking, and gamified retention features, with analytics feeding every product iteration.
NuxtVue 3Next.jsReactTypeScriptFirebaseRedisStripeLangChainDataDogCloudflareSr. Software Engineer • ContentStudio
Oct, 2021 — Jun, 2023 • Islamabad, Pakistan- Owned core product surfaces — the Composer and the Planner — used daily by every customer to write and schedule content.
- Led the migration of a very large production codebase from Vue 2 to Vue 3: audited every third-party plugin for compatibility, adopted the Composition API and Vite, and landed it incrementally while features kept shipping.
- Shipped the TikTok, LinkedIn, and Webflow integrations end to end, among 10+ social and blogging platform integrations that extended the app ecosystem.
- Architected RESTful and GraphQL APIs, using profiling-driven refactoring to cut response times across platforms.
- Built an internal admin dashboard centralising user activity logs, error diagnostics, and analytics, enabling proactive issue detection.
Vue 2Vue 3LaravelMongoDBRedisPusherGraphQLTailwind CSSSoftware Engineer • Era of Ecom
Jul, 2017 — Oct, 2021 • Islamabad, Pakistan- Designed and developed custom Shopify applications, including several bespoke B2B apps for e-commerce businesses.
- Translated business requirements into technical solutions through clean, maintainable code.
- Optimized application performance by identifying and resolving API bottlenecks.
- Debugged complex issues and implemented robust solutions to improve stability.
- Key projects: WinAds, MTL, Minerd.
ShopifyLaravelPHPVue.jsJavaScriptMySQLREST APIs